Diffusion Line

Recently I have cut down my spending on fashion, as i am currently saving money for something special (still a long way to go sigh) .. but of course I cant totally put complete halt from shopping. I have to help contribute to the economy by spending! furthermore I surely need to refresh my wardrobe (cant be seen wearing the same clothes twice right?) . An obvious choice when I was looking for more affordable, casual and streetwear fashion stuffs I would go for Emporio Armani, the diffusion line of Giorgio Armani as getting casual wear from Gucci,Giorgio Armani and the likes are getting way too expensive for me. However I've been disappointed by Emporio Armani's collections not only in term of designs but also in price and quality. Their lower end commercial stuffs are uninteresting in designs, lacking in quality and also overpriced compared to other diffusion lines. Their ads campaign and higher end stuffs however do have better quality and are made in Italy. But that comes with a price, which would defeat my purpose going to Emporio Armani. Emporio Armani stuffs that are equivalent in price (as in shirt to shirt , jacket to jacket) with Gucci and Prada its a no brainer that I would choose Gucci and Prada over a diffusion line and being in Malaysia, Gucci and Prada are the mainstream designer labels.

What is Diffusion line? diffusion line is a cheaper line that aimed at younger audience with fashionable , funky and more street styled designs made by Fashion Houses.

example like

Just Cavalli by Roberto Cavalli
Emporio Armani by Giorgio Armani
D&G by Dolce and Gabanna
CDG Play by Comme des Garcons
Y-3 By Yohji Yamamoto
GF Ferre By Gianfranco Ferre

Although all of these brands do not have their own stand alone boutiques in Malaysia (except Emporio Armani) , Melium Group that brings us Tod's,Ermenegildo Zegna,Hugo Boss,Aigner and many more has brought these brands under their variety boutique Hit Gallery and M Boutique (for men & women).

Hit Gallery is located in KLCC has been around for quite some time , carries not only diffusion line brands such as Just Cavalli,Galliano,GF Ferre and D&G ,a brand based from John Galliano which is the former creative director of DIOR that was recently sacked from DIOR and his own fashion label Galliano for his anti semitic comments in a cafe in Paris.

M Boutique is separated by 2 , M Boutique for Men and M boutique for Women. They have wider variety of brands from Boss Orange, Fred Perry, 5 Preview,CDG Play, Y-3 , C`N`C, and just like Hit Gallery they also carry D&G, Galliano and Just Cavalli.

And so as Emporio Armani kept disappoints me, I have tried to explore other diffusion lines and ever since I found out about M Boutique and Hit Gallery, I have never looked back(well at least not until Emporio Armani can give me better offers) . Apparently they are not only cheaper, but they also comes with superior quality. Their quality is comparable with other full line designer labels stuffs , the only thing they are lacking is the "made in Italy" label which is totally fine to me as these are just casual and streetwear stuffs for casual wear.

So here are the stuffs that i recently bought from Hit Gallery and M Boutique for Men. Also I am now a member of Melium Group , just Gold membership that entitles to 5% discounts . (for club 21 to become Premium Member you need to collect over 30 thousands points within 2 years no idea for this one). Discounts are not stackable with normal discounts. But for Melium Group you are eligible to be upgraded to Platinum Membership with the total spending of over RM5,000 in a single receipt on non discounted item.

my recent purchases from them are :-

Just Cavalli V-neck long sleeves t-shirt from Hit Gallery MYR 695 (Made in Greece)

GF Ferre T-shirt with buttons on shoulder from Hit Gallery MYR 425 (Made in Turkey)

Y-3 Jacket from M Boutique MYR 1150+ with 40% discount (Made in Indonesia)

M boutique's paper bag

Just Cavalli long sleeves t-shirt

GF Ferre diffusion line from Gianfranco Ferre

It has cool 3 back pockets

Compared with my similarly priced EA7 Jacket (Made in China) this one is superior in quality from the zippers to the inside. But both has unique and cool colors.

lol not really a diffusion line but this is something I bought recently at the Gardens. My first purchase from Hugo Boss! Well I am not really a fan of German brand.. that could explain why this is my first and only purchase from them so far ,but in the future we will never know.